Web Design: Latino Voter Guide

The design challenge: to create a voter guide to mobilize Latino youth in California. The strategy was to create an energizing style guide, differentiating from traditional civic engagement collateral. Other design directions included incorporating photography of our target audience with bold colors and vector illustrations. The result was a success: 80% of Latino registered voters came out to vote and over 50% of 18-29 year old youth casted their ballots.